The 10 biggest web design trends 2020:

  1. Simplicity – The future of web design is simple, and when we say simple, we mean in every way. Try simplifying these areas of your site to provide a better user experience and to effortlessly fall into the future of web design:
  • Your navigation
  • Your graphics
  • Your home page
  • Your colour scheme

Check out Starbucks’ homepage ( just a few colors, not a lot of frills, just a beautiful, aesthetically pleasing looks, so this simplistic web design is doing its job.

  1. Dark Mode – Dark mode web designs not only look ultra modern, but they’re easy on the eyes and make colours and design elements pop. Sometimes the most visually stunning web design trends have practical beginnings. Dark themes are better for OLED screens saving power and extending screen life spans but that utility doesn’t stop them from looking good. Dark backgrounds improve the visibility of other accent colours for truly dynamic design.
  1. Animations – Similar to GIFs in your content, an emerging web design trend for 2020 is animations. Not only are more websites adopting animations in their content in the form of GIFs, but they’re also utilizing animations on their home page, in calls to action, and more.
  1. Imperfections that add personality – Imperfect, hand-drawn design elements inject emotion and humanity into websites, which users seem to be craving after seeing perfected yet impersonal graphics dominate web designs for years. In 2020, adding some hand-drawn realness gives web designs the heart and soul visitors find appealing.
  1. Immersive 3d elements- The essence of 3D is the interpretation of data as three-dimensional objects on the computer screen. The importance of 3D graphics have been recognized in the movie and gaming industry, architecture, medicine, science, engineering, and more.

3D elements in web design are at the peak of popularity, and here are at least a few reasons why:

  • 3D design is more eye-catching, inspiring, and engaging than flat, two-dimensional design. 3D elements include anything from 3D images to mini games.
  • 3D elements in web design offer a realistic look and create a feeling of physical presence. In addition to inspiring the customer, 3D design can help them make informed decisions. For example, they can assess the product’s properties.
  • 3D has a modern and a little bit of a futuristic touch, which enhances interest in your brand and the overall impression.
  1. GIFs as graphics – Gone are the days of merely incorporating a stock photo into your content — if you do so, readers will become bored long before they can even read through your pages.

A significant web design trend for 2020 is the incorporation of GIFs into your content. Not only do they help engage users and keep them on your pages longer, but they also add a unique design element that leads to better user experience.

  1. Soft shadows, layers and floating elements – This trend is all about creating depth. Like the 3D effect from above but want to tone it down? Soft shadows and floating elements add interest and depth and give your web page a “3D Lite” look. It’s not just graphics either: you can use this effect with text and photos, too.
  2. Mixing photography with graphics – Overlapping original graphics on top of real photographs creates a memorable visual, which lends itself to letting your creativity go wild.

This collage-like trend is a versatile one; you can use it to add a special cuteness and charm to otherwise bland product photo (TSP stoneware, above), or you can use its more serious attributes to better communicate complicated or abstract concepts like tech or finance. It’s a way to customize your imagery and add more personality to your web design.

  1. Glowing luminous color scheme- As we head into 2020, we’ll be seeing courageous color pairings, used strategically to make web designs jump off the screen. Web design is becoming more bold and daring, using glow-in-the-dark neon and highly saturated colors in combination with darker, muted shades to give the designs a luminous feel.
  1. Ultra minimalist navigation – With the rise of wearable devices like smartwatches, web design in general is thinking smaller. The area most affected by this is navigation, the glue that holds a website together. Over the last few years, navigation has been getting simpler and simpler to accommodate extremely small devices and even smaller attention spans.

Extremely minimalist navigation takes away much of the difficulty in usability. The less a user has to think about moving around, the more time they spend immersed in the site, actually moving around instead of wondering how.

At the same time, imagery is becoming more important.  Large-scale photos and videos are your chance to impress users—while only using the bare minimum of text.

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